Cultura & Cash ™

Ep 20: Is entrepreneurship right for you?

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!
Today I’m answering all your entrepreneurship questions! After 4 years of entrepreneurship, I have lots of gems to share.
🎧 What You’ll Hear in This Episode:
• Phoenix author stop on 9/11/25
• HHM: Still booking speaking event for HHM
• My experience from corporate to entrepreneur
• Why I pursued entrepreneurship
• The unique challenges I faced as a First Gen Latina business owner
• How to find your business idea
• Advise for those who are still on the fence
👉 Hit play to hear all about my tips on entrepreneurship
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok: / thefirstgenmentor
Instagram: / gigithefirstgenmentor
LinkedIn: / giovannagonzalez
#GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Ep. 19 Update- life in Spain 3 months in

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!
Today I’m sharing how life has been since I moved to Spain 3 months ago.
🎧 What You’ll Hear in This Episode:
• 2025 book tour stops coming to a city near you
• HHM: Still booking speaking event for HHM
• An update on the Spanish translation of Cultura & Cash
• Biggest adjustments while living in Spain, things I love, things I hate, things I’ve been surprised by, what I’m looking forward to, and what a day in the life looks like for me here
👉 Hit play to hear all about my new life in Spain.
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok: / thefirstgenmentor
Instagram: / gigithefirstgenmentor
LinkedIn: / giovannagonzalez
#GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Ep. 18: I moved to Spain!

Welcome back pod listeners! Big news- After 3 amazing years in Chicago, I’ve packed up my life and relocated to Spain!
 
 
🎧 What You’ll Hear in This Episode:
* 2025 book tour stops coming to a city near you
* The 4 most FAQs questions about my move to Spain
* Newsletters community questions about my move abroad
 
👉 Hit play to hear what I’ve been up to and what you can expect from Season 2 of the podcast.
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:  
 / thefirstgenmentor  
Instagram:  
 / gigithefirstgenmentor  
LinkedIn:  
 / giovannagonzalez  
#GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

Ep 17: 6 book launching mistakes and how to avoid them

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!
 
This episode is for future authors or current authors- or anyone launching a new product!
 
 
🎧 What You’ll Hear in This Episode:
The 6 mistakes I’ve seen other authors make during their book launch and how you can avoid them. You worked so hard and spent so much money on your book. Don’t let the book flop by having a weak marketing strategy!
 
👉 Hit play to hear some helpful gems about book launching and book marketing
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:  @thefirstgenmentor  
Instagram:  @gigithefirstgenmentor  
LinkedIn:  giovannagonzalez  
#GiovannaGonzalez #FirstGenMentor #CulturaAndCash #latinapodcast

Ep 16: Welcome to season 2!

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!
 
After an 8 month hiatus, I’m back to go creating new episodes for your every Monday. When I ended Season 1 in May 2024, I was expecting to return in the Fall, but after a heavy H1 that was all about book launching, I decided to dedicate some time to self-care instead.
 
 
🎧 What You’ll Hear in This Episode:
* 2025 book tour stops coming to a city near you
* An update on the Spanish translation of Cultura & Cash and how small businesses can help fund it
* Life updates since you last heard from me
* The future and vision of the podcast for Season 2
 
👉 Hit play to hear what I’ve been up to and what you can expect from Season 2 of the podcast.
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok: @thefirstgenmentor  
Instagram:  @gigithefirstgenmentor  
LinkedIn:  / giovannagonzalez  
#GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

15: The Florida Flop

In this week’s episode, I’m spilling the tea on my last book tour stop in South Florida. Please follow, rate and review! New episodes every Monday! Free Webinar: Book Tips with Gigi: https://thefirstgenmentor.ck.page/b13f3f740e Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak   Join my free monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

14: Get Financially Lit with Jannese Torres

In this episode, I’ll sit down with our very first guest, award-winning podcast host of Yo Quiero Dinero and author of Financially Lit, Jannese Torres!
We talked about:
- Why she started her podcast, Yo Quire Dinero
-Why she doesn’t believe 9-5s are as safe as we were told
- How to create additional income streams and how to find the time for a side hustle
- What is Coast Fire and why it’s important for First Gen professionals
- The Debt Lasso debt repayment method
- The importance of prenups and postnups
- All about her debut money book, Financially Lit, and how she secured a book deal in just 5 months!
You can buy her book, Financially Lit: The Modern Latina’s Guide to Level Up Your Dinero and Become Financially Ponderosa, here: https://financiallylitbook.com/
Please subscribe, rate and review! New episodes every Money Monday!
Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book
 
How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak
 
Join my free monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

13: More book tour questions

In this week’s episode, I’m answering more detailed questions about my book tour. Future authors, take notes !
I’ll cover:
- how I came up with a budget for each event
- how I pitched myself to sponsors
- key tasks you should outsource to others and more !
Please follow, rate and review! New episodes every Monday!
 
Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book
 
How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak
 
Join my free monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

12: How to plan for your parents’ retirement

In this week’s episode, I’m answering one of the most frequently asked questions: How can I plan for my parents’ retirement?
Please follow, rate and review! New episodes every Monday!
FREE GUIDE: How to talk to your parents about retirement drama free y con carniño: https://thefirstgenmentor.ck.page/15f536ffaf
 
Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book
 
How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak
 
Join my free monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

Behind the scenes: Book Tour

In this week’s episode, the behind the scenes of organizing and going on a book tour. I’ll share:
 
Upcoming book tour events in Downey, CA and Fort Lauderdale
More details on my VIP PR BOX giveaways. 3 boxes are up for grabs !
The cost of the book tour
How I selected the cities to appear in
Things I’d do differently and things I did well
Please follow, rate and review! New episodes every Monday!
 
Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book
 
How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak
 
Join my free monthly newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/