Cultura & Cash ™

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!
 
 
In this episode, I’m joined by lawyer and entrepreneur Pamela Rosario to discuss essential legal tips for small business owners!
 
 
🎧 What You’ll Hear in This Episode:
 
🔸 Beginner legal mistakes to avoid
🔸 How to protect your brand, and a real story about how I enforced my legal rights
🔸 Why handshake deals can cost you thousands
🔸 Business challenges for WOC and low cost solutions to use
🔸 The importance of contracts and when to know you should actually have one
 
👉 This conversation is a must-listen for new entrepreneurs looking to safeguard their businesses and build a solid legal foundation. Hit play to hear all about it!
 
 
📲 Connect with Pamela Rosario, Esq:
Visit her website: https://pamelarosariolaw.com/
Framehouse Community on Substack: https://framehouse.substack.com/about
Follow her on Instagram: https://www.instagram.com/framehouse_co/
 
 
 
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
 
Sign up for my FREE monthly newsletter: https://thefirstgenmentor.kit.com/04427aa13e
Tiktok:   / thefirstgenmentor  
Instagram:   / gigithefirstgenmentor  
LinkedIn:   / giovannagonzalez  
 
#smallbusiness #legaltips #trademark #contracts #entrepreneurship #firstgenlatina #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!
 
 
In this episode, I’m joined by workplace strategist and author Tanya Uyigue, to talk about her new book, 'What Your Team Won't Tell You,' and explore toxic leadership, employee experience, and practical steps for managers to improve trust and management styles. Personal stories included!
 
 
 
🎧 What You’ll Hear in This Episode:
 
🔸 How toxic leadership styles affect employee turnover
🔸 Common management archetypes and their impact
🔸 How to recognize if a workplace culture has become psychologically unsafe?
🔸 Practical tips for managers to improve team dynamics
🔸 Effective strategies for managers to rebuild trust with teams
 
👉 Have you ever had a toxic manager and wondered what you can do about it? Then you’re going to want to listen to this one. Hit play to hear all about it!
 
📲 Connect with Tanya Uyigue:
 
Follow her on Instagram: https://www.instagram.com/tanyaucoaching/
 
Follow her on TikTok: https://www.tiktok.com/@tanyaucoaching?lang=en
 
Buy her book: https://tanyaucoaching.com/book-page
 
Hire her to host a workplace training or get on the waitlist for Explore 1:1 coaching: https://tanyaucoaching.com/
 
 
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:   / thefirstgenmentor  
Instagram:   / gigithefirstgenmentor  
LinkedIn:   / giovannagonzalez  
 
#workplaceleadership #employee experience #leadershipdevelopment #firstgenlatina #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!
 
 
In this solo episode, I continue the conversation about hitting 5 years as The First Gen Mentor and what I have planned for the future.
 
 
 
🎧 What You’ll Hear in This Episode:
 
🔸 My new career move and what led me to this decision
🔸 The challenges of running a business in Spain including taxes and administrative hurdles
🔸 More on my past background and why I’m especially suited for this role
🔸 The importance of representation of Latinos in this industry
🔸 What the next year will look like and what will happen with The First Gen Mentor community
 
 
👉 Hit play to hear all about it!
 
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:   / thefirstgenmentor  
Instagram:   / gigithefirstgenmentor  
LinkedIn:   / giovannagonzalez  
 
#careerevolution #entrepreneurship #firstgenlatina #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!
 
 
In this solo episode, I reflect on my five-year journey as an entrepreneur, sharing the highs and the lows, because entrepreneurship can be a roller coaster! I also reflect on the question “What’s next? Do I want to do this for another 5 years?
 
 
 
🎧 What You’ll Hear in This Episode:
 
🔸 Five-year milestone reflection
🔸 The Highs: TikTok grant, Eva Longoria endorsement
🔸 Lows: health challenges, legal issues
🔸 Future plans: career evolution and what’s next
 
 
It’s been a while since I did a solo episode, and you know I had to keep it real for this one! Enjoy!
 
👉 Hit play to hear all about it!
 
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:   / thefirstgenmentor  
Instagram:   / gigithefirstgenmentor  
LinkedIn:   / giovannagonzalez  
 
 
#entrepreneurship #firstgenlatina #personalgrowth #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!
 
 
In this episode, I’m joined by my friend and career coach and mindset coach, Carla Santamaria from @thefirstgencoach to talk about her personal experience with a recent layoff, and strategies she used to land her current role.
 
 
🎧 What You’ll Hear in This Episode:
 
🔸 Carla’s personal experience with layoffs and the emotional rollercoaster she experienced
🔸 The role of self-care and mental health during transitions
🔸 Helpful strategies for financial and emotional resilience
🔸 The importance of community support during job loss
🔸 Effective job search strategies and avoiding panic applying
 
 
 
Listen as Carla Santamaria shares her personal journey through layoffs, strategies for navigating career transitions, and how to build resilience and community support during uncertain times.
Let’s talk about it! 💬
 
👉 Hit play to hear all about it!
 
📲 Connect with Carla Santamaria:
Follow her on Instagram: https://www.instagram.com/carlathefirstgencoach/?hl=en
Connect with her on LinkedIn: https://www.linkedin.com/in/c-santamaria/
Listen to her podcast: https://podcasts.apple.com/us/podcast/the-first-gen-coach-career-development-for-latinas/id1591669301
Sign up for her free newsletter: http://thefirstgencoach.com/newsletter 
Register for her FREE training in August: https://www.subscribepage.com/august2026webinar
Explore 1:1 coaching with Carla: http://thefirstgencoach.com/consult 
 
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:   / thefirstgenmentor  
Instagram:   / gigithefirstgenmentor  
LinkedIn:   / giovannagonzalez  
 
#layoffs #financialresilience #jobsearchingtips #firstgenprofessionals #careercoach #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!
 
 
I took a short break from the podcast (more of that later!) but I’m back! In this episode, I’m joined by my friend and fellow content creator, Estrella from @CafecitoConEstrellita and @Conchas for kids.
 
 
🎧 What You’ll Hear in This Episode:
 
🔸  What inspired her to create her toy playset, Conchas for Kids
🔸  What it really costs to make a new toy and challenges she overcame with manufacturing
🔸  Why she chose Kickstarter to crowdfund the start up costs for her new project
🔸  How other Latinas can use Kickstarter to secure funding and 3 tips for successful crowdfunding campaigns
 
 
Listen to hear Estrella’s inspiring journey from creating Cafecito con Estrellita to launching Conchas for Kids, a project aimed at increasing Latino representation in toys.
 
Let’s talk about it! 💬
 
👉 Hit play to hear all about it!
 
The last day to pledge to her Kickstarter is August 1st!
Support Conchas for Kids Kickstarter: https://www.kickstarter.com/projects/conchasforkids/conchas-for-kids-pan-dulce-play-set
 
📲 Connect with Estrella:
Follow @ConchasForKids: https://www.instagram.com/conchasforkids/
Follow @CafecitoConEstrellita: https://www.instagram.com/cafecitoconestrellita/
Subscribe to her Substack: https://substack.com/@cafecitoconestrellita
 
 
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:   / thefirstgenmentor  
Instagram:   / gigithefirstgenmentor  
LinkedIn:   / giovannagonzalez  
 
#latinaentrepreneur #latinafounder #crowdfunding #kickstarter #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!
 
 
 
April marks one year since I left Chicago to move to Spain. On this episode, I answer your questions about my experience abroad 1 year post my big move.
 
 
🎧 What You’ll Hear in This Episode:
 
 
🔸 Why I chose Spain over Mexico
🔸  The top challenges I’ve had in my first year abroad
🔸  How I’ve built community in Spain, and do I have any Spanish friends yet?
🔸  How much healthcare costs and how it works
🔸  The health improvements I’ve had since immigrating to Spain
 
 
This episode is one of a series of episodes I’ll share about my insights about life as an American living in Spain
 
Let’s talk about it! 💬
 
👉 Hit play to hear all about it!
 
Get tickets to the Milwaukee book signing here: https://www.eventbrite.com/e/hpgm-presents-giovanna-gonzalez-author-of-cultura-cash-at-boswell-tickets-1986815692219?aff=oddtdtcreator
 
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:   / thefirstgenmentor  
Instagram:   / gigithefirstgenmentor  
LinkedIn:   / giovannagonzalez  
 
#expat #Spain #movingabroad #digitalnomad #latinainspain #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!
 
 
 
On this episode, I’m joined by my friend and former book coach, Stacy Ennis! Stacy is a seasoned book coach and author, shares her extensive experience in writing, editing, and coaching aspiring authors. A must listen for aspiring authors!
 
 
 
🎧 What You’ll Hear in This Episode:
 
When it makes sense to work with a book coach
The importance of purpose in writing a book
Common barriers faced by Latina women and women of color in publishing and how to overcome them
The role of support, accountability, and coaching in completing a book
The impact of AI on the writing process and ethical considerations
Strategies for maintaining flow and consistency in writing to actually get that book done
 
 
Your book is already within you. All you need is the right support and strategies to make it happen!
 
Let’s talk about it! 💬
 
Explore Stacy’s writing cohort: https://www.stacyennis.com/ideatodraft?utm_source=affiliate&utm_medium=referral
Disclaimer: I make a small commission if you use the link above to enroll
 
Get to know Stacy
Listen to my episode on Stacy’s podcast: https://www.youtube.com/watch?v=3uup87G_GHU
Beyond Better Podcast with Stacy Ennis: https://stacyennis.com/category/podcast/
Stacy’s Instagram: https://www.instagram.com/stacyennis/?hl=en
Stacy’s LinkedIn: https://www.linkedin.com/in/stacylynn/
Stacy’s website: https://stacyennis.com/
 
 
👉 Hit play to hear all about it!
 
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:   / thefirstgenmentor  
Instagram:   / gigithefirstgenmentor  
LinkedIn:   / giovannagonzalez  
 
 
#bookwriting #Latinaauthors #publishing #bookcoaching #GiovannaGonzalez #FirstGenMentor #latinapodcast

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!
 
 
 
On this episode, I share why I stopped contributing to my retirement accounts at 36! What’s behind this shocking decision? 🤯
 
 
🎧 What You’ll Hear in This Episode:
 
How living abroad has affected my ability to contribute to retirement accounts
An introduction to the FI/RE movement
How I hit a major financial milestone- Coast FIRE!
An inside look into my investing journey, and how the pandemic allowed me to lock in
The actual math I’m using to calculate my projected retirement portfolio and how to calculate your projected annual expenses in retirement
Why my goal is to die with zero
How stepping away from retirement contributions has allowed me to work a job I enjoy and given me extra money to optimize my life now
As you consider your own retirement planning, think about how your current situation and goals align with your financial strategies.
 
What does this mean for you? Understanding your retirement options is crucial, especially if you’re considering retiring abroad.
 
Let’s talk about it! 💬
 
Compound interest calculator: https://www.investor.gov/financial-tools-calculators/calculators/compound-interest-calculator
 
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:   / thefirstgenmentor  
Instagram:   / gigithefirstgenmentor  
LinkedIn:   / giovannagonzalez  
 
 
 
#GiovannaGonzalez #FirstGenMentor #latinapodcast #coastFIRE

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 3 of the Cultura & Cash!
 
 
 
On this episode, I’m talking about my cell phone addiction and how I’ve created systems and better habits to improve my mental health and sleep quality.
 
 
🎧 What You’ll Hear in This Episode:
 
An update on the Spanish adaptation of Cultura & Cash
How a business coach encouraged me to detox from social media
Navigating grief, insomnia and high stress
My step-by-step sleep routine to unwind and get good quality sleep
The new habits I’ve adopted to improve my relationship with social media
Resources to learn more
 
👉 Hit play to hear all my reflections because health is wealth!
 
📲 Connect with Giovanna Gonzalez | The First Gen Mentor:
Tiktok:   / thefirstgenmentor  
Instagram:   / gigithefirstgenmentor  
LinkedIn:   / giovannagonzalez